BUSINESS SITUATION

While listening to outdoor participants, Suunto found out there was a need for an all-in-one sports watch, which would serve the outdoor explorers on both their daily training and outdoor adventures. This finding paved the way for the development of the Suunto Ambit – the first GPS watch to combine cutting-edge outdoor and training features. The watch measures almost anything – and users can personalize the displays and create their own sports apps for the watch in Suunto’s Movescount.com. The Ambit is also software updatable and it received several feature software upgrades after it was released on the market.

SOLUTION

The recent development of the technology has enabled to create the truly amazing product that Ambit is today. Ambit combines the good qualities from the previous devices such as 3D compass and integration of multiple tasks like watch and air pressure measurement, possibility to connect your device with Suunto’s training service in cloud, Movescount, and create and download special software apps to support your training.

BUSINESS BENEFITS

Ambit has been success product both commercially and in terms of quality. It is completely new kind of service that offers users a holistic service concept. Cloud service allows software updates after the product is released and Movescount enables users to keep track of their and their friends training.

AWARDS

• Gear of the year by National Geographic 2012
• Gear Patrol’s Top 100 of 2013 • Good Design Award 2012
• GearJunkie’s ”Ultimate Outdoor Watch 2012” (outdoor retailer, US)
• Vuoden Liikuntatuote 2012, Finland