Why Most Product Launches Fail

Ideas come from everywhere. They come from your customers, employees, stakeholders and industry colleagues. They come from feeling pain about a certain function, and ideas are good, great, and horrible. But once you have a great idea for your business, how do you develop and launch it? What is necessary to achieve a successful launch?

Once you have a solid idea, a road map must be developed. This should include your target audience, key features, differentiation, and most importantly….building an acceptable business case that can work out in the market. Once a plan is established, it’s time to execute. This can include creating teams for design and development, testing, localization for global launches, and much more. I recently found a great article and video from Harvard Business Review on this subject, check it out here.

When it comes to creating and launch a product, I think we can all agree it is no simple task. Road maps, business cases, design, development, engineering, marketing, customer validation and opportunity cost are just a few of the key areas to lock down as you begin the journey. This can often be overwhelming for many companies, especially those looking to make a big splash with new or existing customers.

Symbio has decades of experience in helping clients to develop, test and launch global technology solutions. Our clients are at the forefront of technology innovation, allowing them to work more efficiently, saving time and money along the way. If you’re interested in learning more about Development, Testing, QA, or need help bringing your product to market, download our Symbio TotalQA Data Sheet or email us at contact@symbio.com. We’d love to help you launch your next innovation to the world.