In 2012, TBWA Helsinki partnered up with Adidas NEO to develop a breakthrough solution for a common problem. The problem was, that after closing hours shoppers were left window shopping, without the possibility to buy anything right there. The solution sought out to combine the possibilities of eCommerce and window shopping into a whole new and innovative shopping experience.
As a co-innovation and co-creation partner, Symbio was chosen to tackle this challenge in partnership with the creative team at TBWA Helsinki.
Congrats to the team and everyone involved.
Check out the Adidas NEO window shopping concept here! (video)